Last Updated: June 5, 2025

 

Thank you for choosing ShopDog Fly Fishing. This Privacy Policy explains how we collect, use, and protect your personal information when you visit ShopDogFlyFishing.com and make purchases from our Utah-based eCommerce store selling fly fishing flies. By accessing our website or using our services you agree to the practices described in this policy. Please read it carefully.

 

 

1. Information We Collect

 

When you visit our site, register for an account, place an order, or otherwise interact with ShopDog Fly Fishing, we collect two types of information:

 

1. Personal Information You Provide

   We collect information you voluntarily submit when you do any of the following:

    

   • Create or update your account (for example, name, email address, mailing address, phone number)

   • Place an order (shipping address, billing address, payment information)

   • Sign up for newsletters or marketing emails (email address)

   • Contact customer support (email, order details, any additional information you choose to share)

2. Automatic Information Collected Online

   When you visit our site we automatically gather certain technical details, including:

    

   • Your IP address and approximate location (city and state)

   • Browser type and operating system

   • Pages you view on our site and date and time of your visit

   • Referring website or link that brought you here

   • Device type (desktop, tablet, mobile)

   • Cookies and similar tracking technologies (see Section 4 below)

 

 

2. How We Use Your Information

 

We use your personal information for the following purposes:

 

1. Order Fulfillment and Customer Service

    

   • Process and ship your orders

   • Communicate order status, returns, and refunds

   • Respond to customer inquiries and provide support

2. Account Management

    

   • Create and maintain your ShopDog Fly Fishing account

   • Allow you to view past orders and track current orders

3. Marketing and Promotions

    

   • Send newsletters, promotional offers, and product updates if you have opted in

   • Personalize marketing content based on your purchase history and browsing behavior

4. Improving Our Website and Services

    

   • Analyze site usage patterns to enhance customer experience

   • Perform analytics and troubleshoot technical issues

   • Prevent fraud and detect suspicious activity

5. Legal and Regulatory Compliance

    

   • Comply with sales tax reporting requirements in Utah and other jurisdictions

   • Enforce our Terms and Conditions

   • Cooperate with law enforcement or regulatory authorities if required

 

 

3. Cookies and Tracking Technologies

 

ShopDog Fly Fishing uses cookies and similar technologies to collect information automatically. A cookie is a small file placed on your device that helps us remember preferences and track site usage. We use cookies for:

 

• Essential site functionality (keeping you logged in, shopping cart contents)

• Performance analytics (understanding which pages you visit most often)

• Marketing (delivering tailored ads and offers)

 

You can control or delete cookies through your browser settings. Disabling cookies may limit some features of our website.

 

 

4. Sharing Your Information

 

We do not sell your personal information to third parties. However, we may share your information in the following situations:

 

1. Service Providers

   We may share your information with vendors who help us operate our business, such as:

    

   • Payment processors (for secure payment authorization and billing)

   • Shipping and fulfillment partners (to deliver your order)

   • Email service providers (to send newsletters and transactional messages)

   • Website hosting and analytics providers (to maintain and improve our site)

2. Legal Compliance

   We may share your information if required by law, regulation, legal process, or government request.

3. Protecting Rights and Safety

   We may disclose your information when we believe it is necessary to:

    

   • Enforce our Terms and Conditions and other agreements

   • Prevent, investigate, or take action regarding suspected fraud or illegal activity

   • Protect our rights, property, or safety, and those of our customers or others

 

 

5. Third-Party Links

 

Our website may contain links to third-party sites or services (for example, social media pages or partner websites). Those sites have their own privacy practices and policies. We have no control over and are not responsible for the content, privacy policies, or practices of any third-party site. We encourage you to review the privacy policy of every site you visit.

 

 

6. Your Choices and Rights

 

You have certain rights regarding the personal information we collect and maintain about you:

 

1. Access and Correction

   You may review, update, or correct your account information by logging into your ShopDog Fly Fishing account or contacting us at dparsons911@gmail.com.

2. Opting Out of Marketing Communications

   If you no longer wish to receive newsletters, promotional emails, or marketing text messages, you can:

    

   • Click the “unsubscribe” link at the bottom of any marketing email

   • Reply STOP to SMS marketing messages (if applicable)

   • Contact us directly at dparsons911@gmail.com

3. Cookies and Tracking

   You may disable or delete cookies in your browser settings. Note that disabling certain cookies may affect website functionality and your shopping experience.

4. Requesting Deletion

   You may request that we delete your account and associated personal information, except for data we are required to retain for legal or legitimate business purposes (for example, order history for tax records).

5. Data Portability

   If you request it, we will provide a copy of your personal data in a commonly used format.

 

To exercise any of these rights, please email us at dparsons911@gmail.com.

 

 

7. Data Security

 

We take reasonable measures to protect your personal information from unauthorized access or disclosure. These measures include:

 

• Secure socket layer (SSL) encryption when transmitting sensitive data

• Storing personal data on secure servers with firewalls and restricted access

• Regularly monitoring our systems for vulnerabilities and attacks

 

While we strive to keep your information safe, no method of transmission or storage is 100 percent secure. You acknowledge that you provide information at your own risk and that we do not guarantee absolute security.

 

 

8. Children’s Privacy

 

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected 

data from a child, please contact us at privacy@shopdogflyfishing.com so we can investigate and remove the information if necessary.

 

 

9. Data Retention

 

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required or permitted by law. For example, we may retain order history for tax and accounting purposes, or for fraud prevention.

 

 

10. California Privacy Rights (CCPA)

 

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including:

 

• The right to know what personal information we collect and how we use it

• The right to request deletion of your personal data

• The right to opt out of any “sale” of personal data (we do not sell data)

• The right to non-discrimination for exercising privacy rights

 

To make a CCPA request, email us at privacy@shopdogflyfishing.com with the subject line “CCPA Request.” You will be required to verify your identity before your request is fulfilled.

 

 

11. Changes to This Privacy Policy

 

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, regulatory, or operational reasons. When we make material changes, we will post the updated policy on this page and update the “Last Updated” date at the top.

 

Your continued use of our site after such changes constitutes your acknowledgment of the updated policy.

 

 

12. Contact Us

 

If you have any questions about this Privacy Policy or how we handle your information, please contact us:

 

ShopDog Fly Fishing

Email: dparsons911@gmail.com

Utah, United States